Joya de Nicaragua

The house was born in 1968 with the opening of Nicaragua's first premium cigar factory, set up in Estelí. Its cigars quickly gained fame, reaching the White House, where they became the favourites of the President of the United States and his guests.

The brand's path crossed revolutions, embargoes and difficult years, yet it managed to reinvent itself. In the 1990s, under new leadership, it regained its place in the market and created cigars that became a benchmark. Many of its workers have remained with the company for decades.